Stop posting promotions. Start answering questions.
Patients research a treatment for weeks before they book, and what they're looking for is what it does, what downtime is really like and what it costs. SlideBuddy writes those into carousels, in your branding, and posts them for you.
- Treatment education, not discounts
- Your branding, every slide
- Nothing publishes unreviewed
Five carousels free, no card · Or 7 days of everything, publishing included
What most aesthetic feeds look like
Three patterns, and the middle one is riskier than it looks.
The feed is all promotions
Discount, discount, event, discount. It trains the audience you already have to wait for a sale, and it reaches nobody new.
Everyone posts the same before-and-afters
They're also the most heavily regulated thing you can post, so the one format everybody defaults to is the one carrying the most risk.
Nobody explains anything
Patients are researching for weeks — what a treatment actually does, what downtime is real, how two similar procedures differ. That search mostly lands on manufacturer marketing.
What to post instead
Education pre-qualifies; promotion doesn't
The honest version of a treatment explainer books better consultations, because the people who arrive already understand what they're buying.
What a treatment actually does
Mechanism, realistic timeline, what it won't fix. The honest version earns more consultations than the aspirational one, because it pre-qualifies.
Downtime, told straight
Day one, day three, week two. The question every prospective patient has and the one most practices are vague about.
This treatment vs that one
Two procedures people confuse, compared on what they're each for. Comparison content is carousel-native and gets saved.
What things cost, and why
Ranges, what drives them, why a per-unit price isn't comparable between practices. Price opacity is the industry's biggest friction.
There's a longer list — 30 med spa carousel ideas groups them by the job each does, and covers the before-and-after question properly rather than in a footnote.
What it handles
The production, not the clinical judgement
You decide what's true about your treatments. It handles everything between that and the post being live.
One treatment becomes a week
Give it a procedure and it produces a run of carousels around it — mechanism, downtime, candidacy, aftercare — rather than the same post reworded.
Your branding, every slide
Palette, fonts and logo set once, applied to everything after. Rotate a few of the 20 styles so a consistent feed doesn't read as one template.
Published, not exported
Posted to Instagram, TikTok photo mode and Facebook through their own APIs, sized for each rather than cropped from one export.
Nothing posts unreviewed
The day's batch lands on one screen for edits or removal. In this industry that isn't a convenience feature — it's the control that makes the rest usable.
Read this part
About before-and-afters
It's the first thing most practices want to post and the most regulated content in the industry. The FTC expects before/after images to be real results from your own patients, representative rather than cherry-picked, unretouched and shot under comparable conditions. HIPAA separately requires written authorisation that names the specific images, the specific platforms, how long it stays valid and how the patient revokes it — and that authorisation must be separate from general treatment consent. Your state medical board will add its own advertising requirements on top.
No tool in this category checks any of that, and this one is worth being especially blunt about: SlideBuddy generates images, so it can produce something that looks like a before-and-after and isn't one. Presenting a generated or stock image as a patient result would be deceptive and, depending on the claim attached, unlawful. We'd rather write that here than let you find it out.
The workable split: use it for explanatory content — mechanism, downtime, candidacy, comparisons, cost — and treat real patient imagery as something you supply, hold consent for, and review yourself. Every carousel lands on an approval screen before publishing, and for this industry we'd leave auto-approve off.
This is a description of why the product can't help with compliance, not legal advice. Your compliance counsel and your state board are the authority.
Before you start
When this is the wrong tool
Four things worth knowing now rather than three days into a trial.
It can't make you compliant, and it can help you break rules
It writes copy and generates images. It has no knowledge of FTC substantiation rules, HIPAA authorisation, or your state medical board's advertising requirements — and because it generates images, it could produce something that looks like a before-and-after but isn't one. Never present a generated or stock image as a patient result.
It doesn't make video
No Reels, no treatment clips, no Shorts. Carousels and photo posts only. A lot of aesthetic content is video, so this complements that habit rather than replacing it.
It doesn't know your patients or your pricing
Specifics — your ranges, your devices, your protocols — have to come from you. Generic treatment copy is worse than none, because prospective patients are comparing you against practices that were specific.
One brand on the entry plan
Solo covers 1 and 3 connected accounts. Several locations each wanting their own voice is a Studio job rather than a $29 one.
Questions
- Can I use this to make before-and-after carousels?
- You can lay out images you own into a carousel, but understand what you're taking on. The FTC requires before/after images to be real results from your own patients, representative rather than cherry-picked, unretouched and shot under comparable conditions. HIPAA separately requires written authorisation naming the specific images, the specific platforms, how long it's valid and how the patient revokes it — and that authorisation has to be separate from your general treatment consent. None of that is something a generator can check. If you post before/afters, that workflow has to live with your compliance process, not with us.
- Could this generate a fake before-and-after?
- It generates images, so it could produce something that looks like one — and presenting that as a patient result would be deceptive and, depending on the claim, unlawful. We'd rather say so plainly than let it be discovered. Use it for explanatory content, and treat any real patient imagery as something you supply, own consent for, and review yourself.
- Does it handle HIPAA?
- No. Nothing about this product is a HIPAA-compliant environment, and you shouldn't put protected health information into it. Treatment education is written from general topics rather than from patient records, which is why the fit works — but the boundary is yours to hold.
- What about testimonials?
- Same caution. Testimonials implying typical or guaranteed results are prohibited, and results that aren't typical need disclosure. The tool will happily write an enthusiastic sentence if you ask it to; that's exactly why every post goes to an approval screen before publishing, and why we'd leave auto-approve off for this industry.
- Does it make Reels?
- No. Carousels and TikTok photo mode only. Much of the aesthetics category is video, so if that's your whole plan this isn't the tool. It handles the explanatory half — treatments, downtime, comparisons, cost — which is the half that gets skipped because it's tedious to produce.
- Can I run several locations?
- Each location or provider that wants a distinct voice needs its own brand. Studio covers 5 and 15 connected accounts; Agency is unlimited on both. Brands are the unit rather than people, so there are no per-seat logins.
- What's the cheapest way to try it?
- The free plan: 5 carousels on one brand, every style, full resolution, no watermark and no card. It downloads rather than posts, so seeing the automation needs the 7-day trial — that takes a card and cancels any time before it ends.
A month of treatment education, without writing any of it
Set your treatments and your look once, approve the first batch, and let the explaining happen while you're with patients.
Full features for 7 days, cancel any time before it ends. Card required to start the trial so posting can begin immediately — or take five carousels free on the no-card plan, for ever.