Articles
Practical writing on carousel formats, posting cadence and what automating this actually involves. No case studies borrowed from someone else's audience.
31 July 2026
Carousel sizes for Instagram, TikTok and Facebook
The dimensions, aspect ratios and slide limits for each platform — and why cropping one image three ways is the wrong approach.
Read31 July 2026
How to warm up a new social account
Posting six times a day on a two-week-old account is the fastest way to bury it. What a sensible ramp looks like, and why almost no tool does this for you.
Read31 July 2026
TikTok photo mode vs video: which to post when
Photo posts are cheaper to make and easier to read. Video still wins for some things. How to tell which one a given idea wants.
Read11 August 2026
Social media for home service businesses that actually brings in work
Most trades accounts go quiet within three months. What to post instead, how often, and why the follower count is the wrong thing to chase.
Read11 August 2026
40 carousel post ideas for local businesses
Real topics, grouped by what they're for — pricing, seasonal, DIY-vs-pro, curb appeal. Steal any of them.
Read11 August 2026
How often should you post on Instagram, TikTok and Facebook?
There's no universal number, and anyone quoting one is guessing. What actually decides it, and the one rule that holds everywhere.
Read14 August 2026
30 faceless Instagram account ideas that hold up
Niches that suit carousels, grouped by why they work — plus the four too saturated to enter now, and the test to apply before committing a year.
Read21 August 2026
The best time to post carousels (and why the studies disagree)
Later says 5am. Others say 8–11am, or lunch. All reading real data, all contradicting each other — why that is, and the timing decision that actually matters.
Read21 August 2026
30 real estate carousel ideas that reach buyers, not other agents
Grouped by the job each post does — costs, process, local market, mistakes — plus the four categories that only ever reach colleagues.
Read21 August 2026
30 med spa carousel ideas (and the truth about before-and-afters)
Treatment education that books consultations — mechanism, downtime, comparisons, cost — plus what the FTC and HIPAA actually require before you post one before-and-after.
Read21 August 2026
30 dental post ideas, grouped by the barrier they remove
Cost, insurance and fear are what stop people booking. Ideas organised around each — plus the fee-advertising rule that catches practices posting prices.
Read21 August 2026
Marketing an app when you're the only one building it
Why founder marketing dies in month three, why launch spikes don't compound, and a system that survives the weeks you disappear into the code.
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